Try something new

Are you trying to build a killer portfolio? Apply to a variety of jobs. There are informative articles, technical articles, web pages, sales letters, brochures, research assignments, white papers, business plans, blogs, and a host of other types of projects to apply to. Whenever you complete a certain type of project, add it to your portfolio. (Remember to ask about disclosure as a courtesy to the client, or make a template-like example of the work.) This is a very good idea at the beginning, but once you find your niche, you can focus on doing two or three main types of work.

It is a good idea to display samples that are of the highest quality you have in a few niche areas. My focus is web content/web article writing, so I have more than two samples of those items. I also have a press release, an essay, a blog, sales writing, and news-writing displayed. Buyers like to hire specialists more than they like to hire a jack-of-all-trades. Even though your focus may be in one area, clients will ask if you can do other things. You won’t limit yourself by picking a focus, you will actually enhance your attractiveness as a professional. At the same time, don’t be afraid to try something new and expand your offerings.


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