SEO vs SMM which one wins?

There is some debate online about search engine optimization (SEO) and social media marketing (SMM) with regards to which one is more effective. As a freelance writer who runs business online, this is an important question. I am trying to make use of both internet marketing methods and take advantage of the many tools that are available. The question still remains: Which one will work better?

I read an interesting article that suggests that both work together and most people are better at one or the other. The author also wrote that making use of both SEO and SMM is a good idea. I agree with that, and I think that both are highly effective. SEO and SMM take a certain amount of dedication and time if you desire results, however. They are different approaches, and that affirms the fact that certain people might lean towards one method or the other. Is it a question of who is doing the marketing?

What do you think? Is SEO more effective that SMM or vice versa?

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