Can you make a living as a blogger?

I watched an interesting news report about blogging for a living and it made me think. How many people actually make a full-time living as a blogger? According to recent statistics, about 1.7 million people are profiting from their blogs. Less than half a million of these bloggers call it their main income source. (according to WSJ) Many of those who profit from their blogs are earning money from ad revenue, while others are paid per post or per word or per hour. How likely is it that the average person can earn a decent living from blogs alone?

I suppose it is possible if you are a prolific creative writer who knows how to market well. I doubt that you can make a living with only one blog, however. From the freelance writer’s perspective, I would say one can earn a humble living running three to five blogs for different companies/people/websites. How you charge for your blog posts makes a difference as well. Getting paid per word can make a significant impact on your bottom line as opposed to getting paid per post (again depending on what you charge).

Back in December of 2008, Problogger posted an article about earning money blogging that explained that blogging not not a quick way to get wealthy or earn a serious living. It is not easy, it takes a great deal of work and time to get to the point where you can earn a full time income, let alone a significantly above average income like $100,000 a year. According to the survey on this article, a little over half of participants earn less than $100 a month blogging.

If you are looking to make money in a quick and easy way, blogging (and freelance writing) are not for you. It is possible, however to make a profit from blogging as a supplement to other income streams. If you use your blog as a means of advertising, and you create other products related to your blog (like ebooks) you can certainly drive traffic to your sales websites and gain more web presence with your blog. You can also write paid ads on your blog for money.

So, can you make a living as a blogger? It is possible, but unlikely.


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