Freelance Writing Niche: Copywriting

Copywriting is one of the most lucrative freelance writing niches. Simply put, copywriting is written language that is persuasive or promotional in nature. In a word: advertisement. Ads come is a wide variety of forms, and no matter what form it is in, someone has to do the writing. Copywriting can also be public relations related.

What do copywriters do?

Corporate brochures, periodical advertisements, direct mail copy, booklets, pamphlets, press kits, sales letters, speeches, profile articles, and annual reports and among the types of assignments you would take as a copywriter. You may write for all types of media: print, online, television, or radio. Your clients may be local businesses, online businesses, small and independent owned or corporations.

How much do copywriters make?

As always, pricing depends upon your experience and reputation. This may also vary from project to project. In general, however, the average pricing ranges from $30 to over $100 per hour, and $1-$2 per word.

How to land  copywriting assignments

The best thing that you can do to draw clients is to have high quality samples. For every type of copywriting assignment, you should have at least two or three polished samples. You can start with creating a polished ad for your writing services and high quality website with good copy written by you. Maintain a collection of samples for both an online portfolio and a hard copy portfolio. You will need both.

Write articles about how you approach your craft, why people need copywriters, and how you can help your target market. Get them published online and elsewhere. Use your advertising skills to make people want to hire you.

Network as much as possible. Keep a business card with you and listen to people carefully for leads. Get on a few social networks like Twitter, Facebook, and Linkedin to connect with people who need public relations help or advertising. It is a great idea to start looking in your own neighborhood for small businesses that might need your services.

As much as most people hate cold calling, it is worth a shot. You don’t have to hound people, just let them know who you are, what you do, and how to get in touch with you. If you have an open ear, talk to them about their business and how you can help them bring in more customers or polish their public image.

Copywriting Tips copywriting

I recommend reading The Copy Writer’s Handbook: A Step-by-step Guide to Writing Copy that Sells by Robert W. Bly.

In the meantime, here are some online sources for copywriting tips:

12 Copywriting Tips…

Featured Copywriting Tips…

Copywriting Tips and Ideas (blog)

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3 CommentsLeave a comment

  1. […] Original post by Daily Freelance Writing Tips […]

  2. Copywriting is also an important skill to develop for promoting other aspects of your freelance writing. For example, I recently finished an ebook on my particular writing specialty — writing supplements for college textbooks — and then used my best copywriting skills to write the sales page.

    A book I found particularly useful for writing web copy: Web Copy That Sells by Maria Veloso.

  3. […] Re­a­d the­ ori­gi­n­a­l he­re­: F­reel­an­­c­e W­ritin­­g­ N­­ic­he: C&#… […]

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